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Posted: January 11th, 2015


On a sunny Southern California day in the middle of winter, thousands of representatives, creative directors, CEO’s, marketing managers, athletes, enthusiasts, skaters and surfers alike came together to share with one another what they’ve got and find out what it is that they want.

The Agenda Trade Show: Long Beach 2015 ____ inspiration from the inside out.

Tolerance, celebration, gratitude, unification…. Can you feel it?! Our global community is rising! Even as you read these words, like minded people are connecting; core values are being addressed and solutions implemented. A few role models in this time of innovation whom I met at Agenda, have agreed to tap us into their mind-frame and mechanisms that have successfully empowered them to actively co-create the infrastructure and content of our emerging culture.

Store front, event producer, skateboarding sponsor, community resource, OCEAN GROWN of Marina, CA find it their upmost honor to encourage and promote “positive change and unity in the community.”  Merging genres and bridging potential gaps, Henry Perez, owner, takes passionate individuals under his wing who have a willingness to stay focused and utilize the tremendous support available to each one of us. Perez suggests remembering that “the majority of the world is impoverished- yet people still rise against the odds through dedication, love, and sacrifice.”

An ethic of loyalty, hard work and honesty are corner stones upon which Shannon Hayward continues the legacy of athletic footwear brand, Etonics, established 1876. To continue expanding from such a well established foundation, president Hayward offers great inspiration of developing one’s ideas and concepts with effective presentation and unique follow through.


Damon Thorley, with his presence and poise, reminds us that we are powerful beyond measure. In response to my inquiry of his own first hand experience in the industry, he tells us that everyone involved with the Deluxe Distribution company “is extremely passionate about skateboarding and care a lot about where it goes in the future.” Thorley continues, “We truly believe that skateboarders can change the world and we will always try to support any skater (skate shop and skate community worldwide) affecting positive change around them.”

Recognizing the widespread collective momentum of authentically pursuing a passion and being a positive force for change, Thorley emphasizes the benefit in immersing oneself completely in the activities and culture relative to one’s passion, in order to succeed. “Stepping out of your comfort zone is one of the hardest things to do in any area…. yet depending on the passion or activity there is always a social group, club, or retailer that supports it, and by getting involved and jumping in 100%, you can learn a lot as well as boost your confidence by being a part of a tight knit group of like minded people.”


As we listen to and explore our own calling, and develop our dreams with patience and persistence, relaxing into the fact that we are a part of a global uprise and we are connected to a supportive network, can lesson the burden of feeling outside of social norms or perhaps too far behind the pros to even start. Let us remind one another that people are putting their words into action all over the world, and people (like us) exist. Even as we take different names and brand companies independent of one another… We are together in a greater goal. We are taking back our power and taking control of our future.

Like the humble and empowering truth that fashion outfitters Creative Recreation was founded on “if you follow your passion, you’ll never work a day in your life.”

We can find inspiration everywhere, especially within the action sport industry. What a testimony to the human spirit, alive and well and working together! Thank you so much to all of the persons and the depth of responses to my e-mails which made this article possible!

We can all reach out to whom we admire. . . and be available for others! ☯

– Maya Eve Porter